SigmaU Blog

What’s “the Suck?”

The suck is losing the big contract that you had your heart set on. The suck is being in quarantine with a limited lifestyle for over a year and counting. The suck is the lost friendship, broken marriage and devastating loss of trust. The suck is working on a project for four months, putting your heart and soul into it and seeing it fall completely flat before your very eyes! The suck comes in various forms and knocks us off kilter in different ways. We all experience it from time to time. Often it hits us over and over again and in business it can leave us feeling lonely and frustrated.

Why it hurts so much!

When we feel like failures and setbacks are coming at us from all sides, it can feel like our world is closing in on us. It hurts when we have finances on the line. It hurts when we show up, give our best and we get rejected. We question our competence and our resilience. I recently went through a massive failure that devastated me and so I...